Inside
Grow
GEO
Generative Engine Optimization: structured so AI models can find your work, read it, and cite it.
Date June 16, 2026
People increasingly ask a model instead of scrolling a results page, and the model answers from what it can parse. GEO makes your work legible to those models.
What it takes
JSON-LD structured data, clean semantic HTML, an llms.txt that lays the work out for crawlers, and content written to be quoted back. This site is built exactly that way.