Inside
Build
(AI-)experiences
Interactive pieces that do something useful: lead magnets, smart pages, small products. Often built on AI, not always.
Date June 16, 2026
We build the experience first and choose the technology second. AI goes in when it makes the thing better, and stays out when a simpler interaction does the job.
When we use AI
When AI is the right tool, we ground it in your own material, add guards so it will not invent, and have it disclose that it is an AI. It is the same approach behind Ara II.
Where it shows up
Lead magnets that respond, pages that route a visitor to the right path, assessments that adapt, a coaching twin. The interaction is the point, and the model only ever serves it.